Pete it could make sense in certain circumstances but they had done it #### about tit
any business should know that you build desire and then fulfil it.
we have spent shedloads of money in fulfilment without there being any desire, result swathes of very expensive assets not generating revenue but already depreciating in terms of their worth and quality. by the time the desire is built, if it ever is then assets will need overhauling because fashion changes and the fashion concious dont like being seen in unfashionable places.
If arsenal had done a c club (MAYBE THEY HAVE) it would probably be packed.
conclusion, concentrate on making us a real quality brand in terms of what we are, a FOOTBALL CLUB, not a emporers new clothes brand that is quickly revealed to be all smoke and mirrors.
do you think Chanel no 5 was succesful simply because it was expensive, no, first it was a bloody great fragrance that people clouldnt get enough off, when they couldnt keep up with demand they then increased the price. Thats the way to do it.
make a perfume that smells like a stink bomb put an expensive price tag on it and geos what, nobody buys it. thats the c club in essence, an expensive stink bomb.
any business should know that you build desire and then fulfil it.
we have spent shedloads of money in fulfilment without there being any desire, result swathes of very expensive assets not generating revenue but already depreciating in terms of their worth and quality. by the time the desire is built, if it ever is then assets will need overhauling because fashion changes and the fashion concious dont like being seen in unfashionable places.
If arsenal had done a c club (MAYBE THEY HAVE) it would probably be packed.
conclusion, concentrate on making us a real quality brand in terms of what we are, a FOOTBALL CLUB, not a emporers new clothes brand that is quickly revealed to be all smoke and mirrors.
do you think Chanel no 5 was succesful simply because it was expensive, no, first it was a bloody great fragrance that people clouldnt get enough off, when they couldnt keep up with demand they then increased the price. Thats the way to do it.
make a perfume that smells like a stink bomb put an expensive price tag on it and geos what, nobody buys it. thats the c club in essence, an expensive stink bomb.
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