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Really strange that. Can't get my head round it. Spu nk quarter for a billion up the wall and don't want the advertising for your company?
thing is Kev the smarkets deal brings in a known quantity which has not originated with a TF company. It's in line with our new get real approach... that's how I'd spin it. ;)
thing is Kev the smarkets deal brings in a known quantity which has not originated with a TF company. It's in line with our new get real approach... that's how I'd spin it. ;)
Tbh I think the same. Being sponsored by air Asia is just moving money from one company to the other. At least this is fresh cash into the business model
As others have said, I assume it's to do with having a quantified income coming in to then justify our spending (FFP etc). I'm not 100% sure but possibly air asia didnt pay a sponsorship fee (for obvious reasons) whereas now we have a quantified amount of income to increase our annual takings. Not sure it has anything to do with TF's commitment but who knows
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