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Phil Beard: “Our intention will be to fill every seat, and dynamic ticket pricing is becoming more and more relevant every year,”.
I'm in favour of a 40k stadium. But for the principle of this to work, if it's similar to Derby's, matchday prices will never be cheaper than ST equivalents. And if a 40k is announced then I think we need to hear proposed ST prices at the same time. Obviously they can't give prices for 3-5 years time, but they could give a price based on if the stadium was opening now, in the year they tell us, as an example. So that we can discuss if it will be likely to be filled on matchdays, contrary to what initial ST prices PB has in mind.
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1) With Demand Based Pricing, will the price decrease at any time?
When fixtures go on sale, we guarantee that the starting prices will be the lowest price for a single match ticket. There is a possibility that the price of a ticket may go up and then drop down back to the starting price, however the price will never drop below the starting price.
2) How often will prices increase?
Prices will be assessed on a daily basis, if a price is going to change it will change at 5pm.
3) Will there be a ticket price limit?
There will be no limit on how high prices can go.
4) Will fans be notified of any price increases before they occur?
No notification will be given on a price increase; just the cost of any ticket could increase at midnight.
5) What benefit is there to buying early?
By buying early you are most likely to secure the cheapest tickets.
6) How has a fan sitting in the same area paid less than I've paid?
There are many reasons why a fan sitting in the same may have paid less than someone else. Firstly they could be a season ticket holder, 12 or 6 game plan holder, these customers are guaranteed to have cheaper tickets than single match buyers. A single match buyer could have also brought significantly in advance to secure an early discount on a ticket.
7) How can I secure the cheapest price?
There are two ways to secure the cheapest price. Firstly, if you are likely to attend six home games or more, it is cheaper to take out one of our game plans than purchase single match tickets, our game plans are guaranteed to be cheaper than single match tickets. Secondly if you purchase a single match ticket the moment they go on sale to secure the starting price, we guarantee that other single match ticket holders will not be able to purchase a ticket cheaper than you have paid.
8) Will all concessions be applicable to price increases?
All adult, senior and young adult home league match tickets will be subject to price increases. Under 18 tickets will not increase.
9) Will prices in different areas increase at the same time?
Price changes are unique to fixtures and categories. For example for the Sheffield Wednesday fixture, the category AA seats may increase, however the category C seats may stay the same price.
10) Is there a limit on how much of an increase there can be at any one time?
There will be no limit on a price increase at any time.
11) Will tickets for disabled supporters increase?
Disabled supporters pay their relevant age band for a ticket and get a carer ticket free of charge, as a result Disabled tickets are subject to price increases.
12) If I buy a ticket in advance, am I still entitled to a refund?
Yes you are still entitled to a refund as long as you return your ticket to the box office by close of business the day before the fixture.
13) Will i ever get a ticket cheaper than an ST holder has paid?
No, season ticket, 12 and 6 game plan holders are guaranteed to pay less for tickets than single match buyers.
14) How often will games go on sale?
The first third of the season will go on sale to members a week before Season Ticket holders and the general public. Dates to be announced.
15) How will you notify fans of increases?
Price will be available to view on the website at all times, regardless of price increases.
16) What is the point of Demand Based Pricing?
The aim for demand based pricing is to make more tickets available for supporters at affordable prices, therefore increasing attendances and creating a better atmosphere within Pride Park Stadium. Demand based pricing also gives all seasonal and game plan customers guarantees that they have paid cheaper rates on match by match basis than single match buyers.
17) Is there a limit of how many tickets I can buy?
There is no limit on how many tickets you can purchase in one transaction.
18) Can I upgrade/downgrade my ticket at a later point?
You can upgrade or downgrade your ticket to a higher or lower category of the stadium at any point. An upgrade or downgrade is subject to the current demand based price, not the price you paid when you purchase tickets. Very interesting this one.
19) Will you be using DBP for cup and away fixtures?
No, demand based pricing is for home league fixtures only.
20) Will away supporters be subject to DBP?
No, our agreement with the football league is that away supporters at Pride Park will be allocated a set price for purchasing in advance of the game, with a normal increase on the match day.
21) I've noticed the price in the North stand never increases.
North Upper Blocks A & B and North Lower Blocks A & B are set to static prices to match the ticket prices to away fans. All other blocks within the North Stand are subject to dynamic prices.
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