Match Day Sponsorship, whats going on

[PeterG]

Last game the match day sponsors were QPR in the community Trust ( a charity ) yesterday it was Lotto.

My assumption from this is that the commercial department have failed to sell the match day sponsorship packages for these games, does anyone have any thoughts or knowledge to disuade me from this impression?

[ScottJones]

In fairness, you cant specifically blame the club on this one. They've brought in a third party to flog the packages who have obviously made a pigs ear out of it. The company are sh1te, the contacted me via linkedin trying to flog a deal to me...not the most productive way of targeting customers

[PeterG]

of course you can blame the club, who made the decision to bring in a third party, does he work for the club,

if the QPR team fails to win a match we seem to blame the manager, shouldnt it be the same with other departments?

[qblockpete]

Guessing, its down the team performances and lack of money around in the advertsing world.

[PeterG]

well when we were ****e and in league 1 we still sold matchday sponsorship packages. these are generally sold well ahead so its not down to team performances

[ScottJones]

of course you can blame the club, who made the decision to bring in a third party, does he work for the club,

if the QPR team fails to win a match we seem to blame the manager, shouldnt it be the same with other departments?

Well, agree, its is the clubs fault for out sourcing it - also outsourcing it to someone who knows jack about QPR

Guessing, its down the team performances and lack of money around in the advertsing world.

They're actually good value for money as it goes so I dont think economy is a factor.

[Factamondo]

wait till its back to 'glads cafe'!!!

[MYU]

How much is it?

[ScottJones]

For yesterdays game it was only £2500 as it was a silver game..would have got you

Your company logo on the front of the Match Programme
Full page advert in programme which achieves 3,500 sales per match
TV advertisements via the giant screen and internal TV circuit reaching 18,500 fans
Announcements over the PA system
Customer and Client engagement opportunities through hospitality
Full stadium tour
Presentation of signed shirt from the Man of the Match who is chosen by your company
Commemorative photograph which also appears in the following week’s programme
Choice of exclusive hospitality options


you could chose either:

Option 1:
W12 Hospitality Package
Table for 20 in exclusive W12
Padded seating with extra leg room in the Centre block of the stadium
Buffet presented by Azure
½ bottle of wine per person
Half and full time refreshments
Cash bar facility available

So, circa a ton a head

or..

Option 2
Executive Box Hospitality Package
Brand new VIP box for up to 12 guests
Unrivalled views of the pitch
Three course meal Azure
½ bottle of wine per person
Half and Full time refreshments
Full hostess service

couple hundred quid each.

[PeterG]

Trouble is just like your average hardcore supporter the businesses that used to support QPR seem to have been alienated as well by the current regime. its not a bad deal at all but our lot dont seem to know how to market it properly. the main element is the game so you need to sell to qpr supporters.
My company sponsored players for years up until a few years ago, you would think that on that basis and the fact i have been a season ticket holder pretty much since Paul goddard was in primary school it would be worthwhile sending out a hospitality package brochure wouldnt you, and yet!

[MYU]

Trouble is just like your average hardcore supporter the businesses that used to support QPR seem to have been alienated as well by the current regime. its not a bad deal at all but our lot dont seem to know how to market it properly. the main element is the game so you need to sell to qpr supporters.
My company sponsored players for years up until a few years ago, you would think that on that basis and the fact i have been a season ticket holder pretty much since Paul goddard was in primary school it would be worthwhile sending out a hospitality package brochure wouldnt you, and yet!

Agree with Peter, how much is our correct marketing team on at QPR?

They are not doing there jobs!

I've only been to one home game this season, can't remember if our advertising boards are being used?

[qblockpete]

To be fair, 10 years ago I was selling advertising for 30k, but its much more difficult now.

On the flip side, that deal is attractive.

I have never outsourced work in my life now, you don't get 100" committment and more times than not the agency, are just ripping you off. You cannot monitor calls being made and the yes the most obvious is the lack of passion for what you are selling.

[ScottJones]

Trouble is just like your average hardcore supporter the businesses that used to support QPR seem to have been alienated as well by the current regime. its not a bad deal at all but our lot dont seem to know how to market it properly. the main element is the game so you need to sell to qpr supporters.
My company sponsored players for years up until a few years ago, you would think that on that basis and the fact i have been a season ticket holder pretty much since Paul goddard was in primary school it would be worthwhile sending out a hospitality package brochure wouldnt you, and yet!

and yet at the time i'd only ever had one season ticket, have never ever sponsored a game and yet they contact me and not you?!

Proves they're a bunch of monkeys

[PeterG]

its because people think you can market football just like any other product or service and use the same devices and drivers. bottom line os that football is a different beast especially at lower levels and the drivers and decision triggers and simply not the same so the pitch needs to be different and it needs to be made to the right audience.

outsourcing to a agency, if that really is what has happened is I think a pretty appaling decision.

[ScottJones]

This is who we are using Peter

https://www.intelemarketing.co.uk

And yep, I've never heard of them either!